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Future Search:
I recently applied a Future Search process at the leadership conference of the local operations of a global pharmaceutical company. It involved the top 50 leaders building a common view of what it means to be great, which was the theme of the conference.

Future search begins with understanding the past. Where has the company come from and what were the iconic moments in its history? This is done in the form of a time line in which the key moments are reviewed, both the good and bad experiences.

This understanding of the themes emerging from the past are used by leading global companies such as IBM and Siemens US to reinforce the impact that these organisations have had on the world and it forms the springboard for the future.
The next part of the process reviews where the company is now. I used a mind map to identify the current challenges and issues facing the organisation.

Finally, the participants need to describe the organisation as it should be in the future. I got the participants to draw a picture of the future so that the outcome was creative and holistic.

The results were remarkable and the final pictures will be framed and hung in the company offices.

The process is a systemic and emergent one in which high levels of creativity and energy are achieved. It is not intended to replace traditional strategy and the quantitative aspects of business planning. What it does is build a shared understanding of the ideal future at both a rational and emotional level.

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